BOSTON — They didn't run. They didn't hide. They simply walked in, grabbed what they wanted, and strolled out the front door.

Two brazen thieves looted the Canada Goose store at the Prudential Center — the second time the luxury retailer has been ransacked in months.

And once again, the suspects got away clean.

Boston Police released this surveillance image showing both suspects entering the Prudential Center on February 3.

The heist went down around 6:12 p.m. on February 3. Surveillance footage shows the pair casually concealing merchandise before making their way through the mall and disappearing toward Boylston Street.

No chase. No confrontation. No consequences.

'They keep coming back'

This isn't even the first time the same store has been hit.

Back in September, a brazen female thief snatched $2,000 worth of Canada Goose parkas from the exact same location — asked staff to hold the jackets at the register, then bolted out onto Boylston Street when employees were distracted. Police released surveillance photos in that case too. Surveillance footage from September shows a woman who allegedly stole $2,000 in Canada Goose parkas from the same Prudential Center store.

A shoplifter's paradise

The Prudential Center has become ground zero for Boston's out-of-control retail crime epidemic. A Mass Daily News review of police reports reveals a staggering pattern of theft:

November 28: The Sunglass Hut inside the Pru was looted twice in a single night — two different thieves hit the same store just hours apart, making off with thousands in designer shades. The first suspect stripped off his clothes while fleeing to change his appearance.

November 19: A shoplifting crime wave tore through Back Bay as the Lululemon at the Pru was ransacked twice in just 40 minutes. Six suspects were detained — five of them juveniles. November 2: A 15-person mob stormed the Pru's Lululemon, ripping $4,000 worth of merchandise off the racks and vanishing into the night. The same store had already been hit just an hour earlier by a separate thief. A mob of teens storms the Lululemon at the Prudential Center in November. October 18: Five women assaulted an employee during a brazen theft at the Alo Store — kicking a worker who tried to stop them before fleeing with armfuls of merchandise. December 28: A serial shoplifter with seven active warrants was finally arrested near the Pru after allegedly stealing from Dick's Sporting Goods. He had been walking freely through the city's busiest retail corridor despite being wanted on charges including larceny, credit card fraud, and receiving stolen property.

How did we get here?

Critics trace the crisis back to former Suffolk County District Attorney Rachael Rollins, who took office in 2019 after campaigning on a platform that explicitly included not prosecuting shoplifting. Her office's policy of declining to pursue many retail theft cases signaled to would-be offenders that the consequences would be minimal.

Rollins left to become U.S. Attorney in 2022 — a role she later resigned from after an ethics investigation found she had leaked government secrets. But her successor, Kevin Hayden, has faced questions about whether the office has done enough to reverse course.

Meanwhile, Mayor Wu sets the tone for city enforcement priorities but doesn't control prosecutorial decisions. Police can make arrests all day — but if the DA's office doesn't pursue charges aggressively, the same faces keep showing up.

As we reported in December, Boston's once-bustling shopping streets are now plagued by theft — with high-end stores across Back Bay treated like personal shopping sprees by emboldened criminals who face little consequence.

The suspects

Now police are asking for the public's help identifying the two suspects from the February 3 heist.

Both are described as males, approximately 19 to 20 years old, with brown hair, standing about 5'6" to 5'7" tall and similar in appearance.

Suspect 1: Black cap, black hoodie, light-colored pants, white backpack. Suspect 2: Dark jacket, gray jeans, white sneakers.

They're still out there.

Can you help?

Anyone who recognizes the individuals in the surveillance images is asked to contact District D-4 Detectives at (617) 343-5619.

Tips can also be submitted anonymously:

• Phone: 1-800-494-TIPS
• Text: Send 'TIP' to CRIME (27463)
• Online: Boston Police CrimeStoppers

Until Boston gets serious about prosecuting retail theft, expect more of the same.